The brand

Built for founders who deserve to win.

Money struggle is real. Most founders with great ideas never find the funding they qualify for, not because they are not good enough, but because the system is opaque, scattered, and exhausting. Incubateer exists to fix that.

We are not a database. We are not a filter. We are the smart friend who knows every grant, reads the fine print, and tells you straight which ones are worth your time.

Honest over impressive Founder-first always India-built, globally aware

Logo

One mark, used with care.

The teal hexagon with the rising figure. Keep it teal, keep it clear.

Incubateer
Incubateer
Icon only

Use the hexagon alone where space is tight.

Minimum size

Never display the logo smaller than 24px in height. Below that the figure stops reading.

Clear space

Always keep padding around the logo equal to the height of the letter i in the wordmark.

✕
Do not stretch or distort
✕
Do not use the old orange
✕
Do not place on a clashing color

Color

Every color has one job.

Use them for their job, not interchangeably. That discipline is what makes the brand feel calm.

#0A7060
Primary teal
Buttons, links, navigation
#0D9488
Hover
Hover states
#E8F5F0
Celadon
Soft card backgrounds
#D4A017
Gold
Grant amounts and key numbers only
#065F46
Success
Strong match and success states
#4C1D95
Purple
Badges and hot grant labels only
#FACC15
Warning
Deadlines and urgent alerts only
#0F172A
Heading
All headings
#374151
Body
All body text
#0E1A17
Dark background
Dark mode page background
#16241F
Dark card
Dark mode card surfaces

Typography

Roboto to lead. Inter to explain.

Roboto carries the display and headings. Inter carries everything you read.

Roboto 64 / heroGrants you can win
Roboto 40 / sectionBuilt to be honest
Roboto 24 / cardVerified apply links
Inter 16 / bodyWe match your startup to grants you can actually win.
Inter 14 / captionRefreshed weekly. Apply links re-checked.
Inter 12 / labelStrong match
Correct
Find the grants you'll win

Roboto heading, Inter body, teal accents only.

Avoid
Find the grants

No decorative fonts. No all-caps body. No orange on text.

Voice and tone

We sound like a smart friend, not a sales pitch.

WrongLeverage our revolutionary AI-powered platform.RightWe match your startup to grants you can actually win.
WrongSeamlessly navigate the funding landscape.RightFind grants without the ten browser tabs.
WrongOur robust solution empowers founders.RightWe do the grunt work so you can focus on building.
WrongDisruptive grant discovery technology.RightGrant matching that is honest about your real chances.
WrongUnlock your startup potential today.RightSee what you qualify for. No signup needed to browse.
No em dashesNo exclamation marksNo AI buzzwordsVary sentence rhythmAlways founder-first

Assets

Take the logo. Keep it teal.

Three files, ready to use. SVG so they stay sharp at any size.

Primary logo SVG Icon only SVG Logo on dark SVG

Using our logo? Keep it teal. Keep it clear. Do not stretch it.